Maybe it took a pandemic threat to get your attention, but absent or poorly managed digital communication has been working against you for a while now. All offline business needs a credible digital strategy to compete these days. Whether or not you sell products...
We are duty bound to measure, analyze and adapt if we are to hit our objectives. Business in the era of Big Data means there is a vastness of real time information to influence our adaptive responsibilities. Our first responsibility is to know what our objectives are....
Start-up, restart, or refresh. Each carries with it its own unique requirements. Knowing what they are is critical to success in each state. Each takes its direction from in-depth preliminary analysis. The error many companies make is to assume that marketing online...
You’ve got a great product or service. You know this thing can go. And you want to tell everyone about it. Now. But the best best piece of advice we can give you is this: Don’t try to launch with a killer website. You’re more likely to shoot yourself in the foot...
Business strategy today is all about online. Ten years ago you could argue otherwise; 25 years and no one would know what you were talking about. That’s what happens when a revolution is launched, won, and amalgamated in the space of a single generation. Look past the...
Business is easy. Just find a need and fill it. The secret of success summed up in one, simple statement. So, why does it seem so difficult? Why all the business roadblocks? That simple statement contains many assumptions. None of them are as obvious as the cardinal...
